Minimalist branding
Wunder Werkz designs “raw” visual identity for brutalist restaurant Brutø
Audi ditches four-ring logo for Chinese electric car range
OlssønBarbieri makes minimalist chocolate packaging for CF18 Chocolatier
Google ditches signature Gmail envelope in revamped logo
Hemingway Design creates 100th anniversary logo for Dreamland amusement park
Netherlands replaces “tulip Holland” identity with “less touristy” NL logo
LogoArchive magazine explores the visual language of mid-century branding
US Open’s flaming tennis ball logo receives minimal update
Nendo creates minimal, painterly branding for cosmetics brand Naturaglacé
Matchstic reworks Atlanta’s zoning signs to make them more readable
Juventus FC faces fan uprising after launching minimal new logo
WeTransfer focuses on its two most important letters in stripped-back rebrand
Herman Miller unveils first rebrand in over two decades
OlssønBarbieri plays with Bordeaux wine rules in Château Picoron rebrand
Toyota rebrands with flat logo and abandons wordmark
BMW unveils flat logo in first rebrand for two decades
Summa designs new visual identity for Spanish postal service Correos
Creuna Norway creates simplified visual identity for the city of Oslo
Six of football’s most controversial rebrands
72andsunny’s logo for LA celebrates the city’s growing creative community
Vladan Pavlović gives Serbia a minimal rebrand that emphasises peace and tolerance
Blond creates stripped-back bank card for financial services startup Revolut
Kodak rebrands with retro-style logo
